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We’re auditing your LinkedIn
  1. A person reviews and collects your profile data
  2. Checking your headline, About and Experience
  3. Showing who LinkedIn groups you with
  4. Measuring how visible you are to AI tools
  5. Reviewing your last 30 posts
  6. Checking whether visitors turn into leads
  7. Your audit: a score out of 100, all 28 checks with what to do on each, and a walkthrough video

What you get

Your full audit report

We audit your profile and your content against an average of 560 data points, and we score how they affect one another: change one line in your headline and three of your scores move.

  • Your four scores out of 100: Followers, Leads, AI visibility and Content
  • The gap: what you’re doing well and what could be better
  • All 28 checks: each marked Working, Partly working or Fix found, with what to do about it
  • Who LinkedIn groups you with: the people LinkedIn currently puts you alongside, so you can see if they’re buyers or competitors
  • How visible you are to AI: whether tools like ChatGPT can find enough about you to recommend you
  • Your biggest fix: the one change to make first
  • A walkthrough video: showing you how to make the fixes

That’s exactly what this audit is built to fix

Stop wasting 40+ minutes a day trying to make LinkedIn work without knowing which parts are actually helping: tweaking your headline, writing another post, commenting on other people’s content, checking your views, trying to work out why one post got 10x the reach of another…

You can spend hours doing LinkedIn “right” and still have no idea whether your profile is positioned to attract the people you actually want.

So what are your options?

A
Keep doing more of the same. Post every week, keep commenting, keep tweaking, and hope that the algorithm shows you to the right audience.

OR

B
Ask ChatGPT what a good LinkedIn profile looks like. It will give you half-baked, generic answers with little grounding in how the algorithm actually works in 2026, and nothing about what’s wrong with yours.

↓

We have run more than 1,000 profile reviews in person and trained 8,000+ experts on LinkedIn.
So we turned that into an audit that shows you exactly what works in 2026.

So how does it work?

We look at your profile and your last 30 posts the way LinkedIn’s engine and the AI tools read them, and score it against these four big areas:

  1. 1. Followers: are you attracting people who could hire you?
  2. 2. Leads: does your profile give visitors a reason to take the next step?
  3. 3. AI visibility: can ChatGPT find enough evidence in your content to recommend you?
  4. 4. Content: are you posting the right things, consistently enough, to reach the people you want?

Then we give you clear recommendations on what to fix first.

✔️ A person reviews your profile to collect the right data, then we run it through our checks. No prompts, no scraping.

✔️ No login, no password, nothing posted from your account.

📅 Your report lands in your inbox within 1 business day.

€97 + vat (if applicable)

Our own results

What one LinkedIn profile did for our startup

Here’s what building a brand on LinkedIn led to for our startup, MotherTree:

67,000+
followers built from 0
£1.2bn
shifted into the green economy
90%
of revenue from LinkedIn inbound
£350k+
raised through LinkedIn connections
100+
quality leads per week, without ads
NHS
among the partnerships it opened
The Times
and The Guardian coverage
Daily
people asking to work for us

What changed

LinkedIn changed in 2025, yet most advice didn’t.

Here are 4 of the 100s of things that changed in the algorithm, and your audit checks for all of them.

Old wayNew way
What it rewards
LikesPost, get likes, feel like it’s working.
Saves and real commentsOne save is worth five likes. A 15-word comment is worth two and a half. Likes barely register.
Who sees you
Your connectionsYour posts went to your network, whoever they were.
Your clusterLinkedIn groups you with whoever you engage with and shows your posts to them. Comment on your peers, and your peers are who see you.
How it reads your profile
KeywordsStuff your headline with the right words and hope.
Like a personIt reads your headline and the first line of your About. If your expertise is in paragraph four, it never sees it.
How buyers find you
Scrolling the feedIf you were visible enough, someone might notice.
Asking ChatGPTNearly 1 in 7 answers pull from LinkedIn. It cites original, consistent content, not viral posts.
Client message: found a client via ChatGPT

The opportunity in 2027

Get recommended by AI and let it bring you leads.

Nearly 1 in 7 ChatGPT answers already cite LinkedIn posts.
Optimised profiles are 40x more likely to receive opportunities (Cognism, 2025).
Your posts reach buyers, not just your peers.
€97 + vat (if applicable)

FAQs

Frequently asked questions

Who are you?

We are Julia Kotula and Dan Sherrard-Smith, co-founders of MotherTree. We built it on LinkedIn, then reviewed more than 1,000 profiles by hand and trained over 8,000 people on the platform. The audit is that experience, built into a scoring engine and run on your profile.

Is this a subscription?

No. It’s €97 + vat (if applicable), once. You pay one time and you get one audit. Nothing renews.

What happens after I pay?

You get a confirmation email straight away. A person then reviews your profile to collect the data, we run it through all 28 checks, and your report lands in your inbox within 1 business day.

When will my audit arrive?

Within 1 business day. If demand is high it can take 2, but it will arrive. Check your spam folder first, it comes from [email protected].

Do you need my LinkedIn login?

No. We never ask for your password and we never scrape your account. A real person reviews your profile the same way any visitor would, without logging in.

Do you scrape LinkedIn?

No. Everything is collected by hand by a real person, not a bot. No scrapers, no browser plugins. It’s the reason the audit takes at least a day. The scoring engine behind it took us more than 1,000 hours to build, and every rule in it comes from what we learned training over 8,000 people to grow their brands and leads on LinkedIn.

Can I get a refund?

Your audit is prepared specifically for you. Once your report has been emailed to you it’s fully delivered, so it can’t be cancelled or refunded after that point. You confirm this at checkout, before you pay. The full rules are in our refund and cancellation policy.

Can I get someone else’s profile audited?

No. We only audit a profile you own. You confirm this when you submit your URL.

Client results

After training over 8,000 people on LinkedIn, here’s what clients say

Client resultClient result
GR
Gilad Regev
Founder, Kora
“We just signed a second NHS Trust and one of the biggest football clubs in the Premier League. Our pipeline now includes companies with around two million employees in total.”
Client resultClient result
MS
Mark Soons
Author, investor and entrepreneur
“I've grown my followers 20%, my impressions increased over 60% and I landed a new €10k client. All within 4 weeks.”
Client resultClient result
NB
Nerea B. Catalina
Partner Pricing, Alira Health
“My followers have grown from 6,000 to 13,600 since March. I've secured €350K in projects and have over €1M in proposals submitted.”
MR
Michael Romig
Founder, Purpose in Motion
“Followers roughly doubled in six months. Inbound leads from LinkedIn went from zero to around 15 since May, and 3 signed contracts so far.”
Julia Kotula and Dan Sherrard-Smith, co-founders of MotherTree

Julia Kotula and Dan Sherrard-Smith. Co-founders, MotherTree.

Why we built the LinkedIn audit

We hit a £1 billion goal a year early. LinkedIn was the reason.

When we launched MotherTree, we set a bold goal: move £1 billion into the green economy within 3 years. Some people thought it was impossible.

We did it a year early. Not through ads or a sales team. We built our personal brands on LinkedIn, and the clients, partners, press and money came to us.

Since then we have taught the same system to over 8,000 people. And we kept seeing the same thing: the founders who struggle are not lazy or bad writers. They just cannot see what LinkedIn sees when it looks at their profile.

So we turned the reviews we’ve run by hand for more than 1,000 clients into an audit anyone can order. Because when conscious businesses thrive, everyone wins.

28 checks · 152 scoring rules · 560+ data points on average

Find out how close your LinkedIn is to generating
more followers, leads & clients.

Paste your LinkedIn URL. We’ll audit your profile, content and AI visibility with clear recommendations on what to fix first.

€97 + vat (if applicable)